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Even though I understand that differentiating a strictly pavlovian conditioning with "cultural imprinting" might be interesting, the two proposed modes are stil

Even though I understand that differentiating a strictly pavlovian conditioning with "cultural imprinting" might be interesting, the two proposed modes are still extremely similar. A "cultural imprint" is useless unless it eventually evokes a feeling in the customer. The only difference is that the "imprint" works by extra steps.

iainmerrick 5y ago
The big difference is that the imprinting mechanism favours widely shared experiences (like prime time broadcasting) over targeted advertising. I suppose the ultimate combination would be targeted advertising inserted into broadcast streams, to fool you into thinking it’s a shared experience. That already happens with the sideline billboards at big sporting events.
- mekkkkkk 5y ago
  Very interesting! Tangentially I've worked a lot with video streaming, and one technology that there was a lot of buzz around was to splice personalized ads into regular linear TV broadcasts. Basically it replaced the original broadcast ads with personalized ones, completely seamless and unnoticeable. I don't know if it was ever implemented, but it sounds like it would tap into the same mechanism that you propose.
  - dalben 5y ago
    It did, under the name server-side ad insertion (SSAI). https://videoweek.com/2020/08/12/server-side-ad-insertion-explained/ https://videoweek.com/2020/08/12/server-side-ad-insertion-ex...
tduberne 5y ago
The article makes the exact opposite claim: the cultural imprint does ot need to evoke a feeling in you, you just need to believe that others are associating the product with a certain image (to which the company hopes lots of customers will want to identify). As the article argues, this also makes it more difficult to escape: you have no control over what others are seeing.
- mekkkkkk 5y ago
  I think that we agree. My only point is that the warm feeling of aligning with a preferred image is still an implanted emotion.

iainmerrick 5y ago

The big difference is that the imprinting mechanism favours widely shared experiences (like prime time broadcasting) over targeted advertising. I suppose the ultimate combination would be targeted advertising inserted into broadcast streams, to fool you into thinking it’s a shared experience. That already happens with the sideline billboards at big sporting events.

mekkkkkk 5y ago
Very interesting! Tangentially I've worked a lot with video streaming, and one technology that there was a lot of buzz around was to splice personalized ads into regular linear TV broadcasts. Basically it replaced the original broadcast ads with personalized ones, completely seamless and unnoticeable. I don't know if it was ever implemented, but it sounds like it would tap into the same mechanism that you propose.
- dalben 5y ago
  It did, under the name server-side ad insertion (SSAI). https://videoweek.com/2020/08/12/server-side-ad-insertion-explained/ https://videoweek.com/2020/08/12/server-side-ad-insertion-ex...

tduberne 5y ago

The article makes the exact opposite claim: the cultural imprint does ot need to evoke a feeling in you, you just need to believe that others are associating the product with a certain image (to which the company hopes lots of customers will want to identify). As the article argues, this also makes it more difficult to escape: you have no control over what others are seeing.

mekkkkkk 5y ago
I think that we agree. My only point is that the warm feeling of aligning with a preferred image is still an implanted emotion.