5 ms·
"Money back guarantee >> free trial" is there an explanation for this? I tend to favor free trial myself because the "money back" seems like a headache to go t
by dudul 5y ago
"Money back guarantee >> free trial"
is there an explanation for this? I tend to favor free trial myself because the "money back" seems like a headache to go through if I'm not happy with the product.
"Consumers complain about cost all the time
Companies don't. It's that simple"
But don't company expect a much higher uptime and level of support? I would imagine that a bootstrapped startup would have limited bandwidth to offer support SLA for example.
- Robin_Message 5y agoThey also switched from 14 days to 60 days if I remember TFA correctly. I might guess that "free trial" converts badly because people don't really invest and use the product properly, whereas "money-back guarantee" forces people to (however temporarily) invest money in the product (and therefore they tend to spend the time to actually set it up and use it), as well as communicating more confidently that the supplier believes the product will add value.