"Job Creators" is an interesting term. Apparently recently adopted by the political language surgeons. This is a fantastic example of how language can be used

"Job Creators" is an interesting term. Apparently recently adopted by the political language surgeons. This is a fantastic example of how language can be used to change the intent of a phrase. Here's John Stewart's light hearted take on the term 'Job Creator' http://www.businessinsider.com/jon-stewart-daily-show-republicans-wealthy-jobs-video-2011-7 http://www.businessinsider.com/jon-stewart-daily-show-republ... But there are a number of other interesting examples: "Undocumented Worker" vs. "Illegal Alien" - both refer tot he same person, but give wildly different "gut reactions" http://patriotstatesman.com/2011/03/decoding-political-language/ http://patriotstatesman.com/2011/03/decoding-political-langu... What's so powerful about this sort of language use is that when you get boiled down in today's media to the "soundbyte" or "headline only" (as we see here), the emotional impact of your political goal is achieved. "Job Creators" are benevolent gift givers to the common man. Whereas "CEO salaries soar while worker salaries stagnate" has a different impact http://www.usatoday.com/money/companies/management/story/CEO-pay-2010/45634384/1 http://www.usatoday.com/money/companies/management/story/CEO... Politically, shouldn't you be thanking the Job creator? Rather than wondering why they are earning closer to 100 time what you're making? (Not to mention the high end tax loopholes that they can afford to find). I was a bit surprised to find that Orwell wrote an essay about this in 1946 http://www.mtholyoke.edu/acad/intrel/orwell46.htm http://www.mtholyoke.edu/acad/intrel/orwell46.htm although come to think of it, it is definitely reminiscent of the Newspeak from 1984. Anyways, it's interesting. As far as I can tell "Job Creators" is a relatively new term that's been cooked up for some political purpose. I'd be really interested to see a graph the occurrence of that specific phrase over time. Where is it appearing? What papers, Websites, what level of penetration does it have? What "path to entry" does this term take? Can we trace it back to its source? (Like the amazon!) How effective is it in changing opinion? In "Manufacturing Consent" (Right? anyone remember Chompsky?) Anyways - I'm obviously starting to ramble a bit. Nothing to do with the article. Sorry for the tangent.