I think it’s KissMetrics that began as clear market leader, before losing to Mixpanel. KissMetrics had great content marketing, its blog was educating a genera

I think it’s KissMetrics that began as clear market leader, before losing to Mixpanel. KissMetrics had great content marketing, its blog was educating a generation of startup founders on how to use analytics. There is a post-mortem from the founder somewhere explaining how they lost that initial advantage. IIRC, basically worse vision/execution than Mixpanel (as they were basically the same product).