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For eCommerce ad-driven sales, I would think that ad expenses should be a part of COGS. It's easy to attribute sales to each ad dollar spent, and the impact of
by blueblisters 5y ago
For eCommerce ad-driven sales, I would think that ad expenses should be a part of COGS. It's easy to attribute sales to each ad dollar spent, and the impact of reduced ad spending will likely impact revenue, not just growth.