Project Hug is basically a bribe, rather than a discount: It's not offered to everyone. Just developers who are likely to strike out on their own. (EA and Activ

Project Hug is basically a bribe, rather than a discount: It's not offered to everyone. Just developers who are likely to strike out on their own. (EA and Activision both being companies who have bucked the Steam train before, demonstrating a willingness to launch outside of monopoly app platforms.)