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Apple admitted this wasn't true in a lawsuit. There were actual internal convos about how they didn't need as much money... > Separately, the documents show th
by vineyardmike 5y ago
Apple admitted this wasn't true in a lawsuit. There were actual internal convos about how they didn't need as much money...
> Separately, the documents show that in 2011, Schiller suggested that Apple could "ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate," in terms of App Store commissions, since the 30 percent commission rate would "not last forever."
https://www.macrumors.com/2021/08/20/apple-sideloading-plans-ecosystem-lock-in-revealed/ https://www.macrumors.com/2021/08/20/apple-sideloading-plans...
- judge2020 5y agoIt’s not that they don’t need more money, it’s that, in my opinion, they also shouldn’t be forced to operate on razor-thin margins. What is an acceptable profit margin? There’s no clear answer so you’d be reliant on a judge or congress to determine that.
- ThatPlayer 5y agoAn acceptable profit margin would be based on actual costs, not a static 30% which means paid apps are subsidizing free apps or apps like Netflix and Amazon that do not take payment on iOS. Charge based on bandwidth/downloads, not on who is using their payment processor.
- vineyardmike 5y ago> Charge based on bandwidth/downloads, not on who is using their payment processor. This obviously doesn't tell the whole story either. Some apps provide utility to the end user but don't monetize well. Those apps are valuable to have as a way to drive people to use app store, and keep developers educated.