The point of these things is that there are strict rules on what counts and what doesn’t do it’s a measurement that has some common degree of understanding. It’

The point of these things is that there are strict rules on what counts and what doesn’t do it’s a measurement that has some common degree of understanding. It’s far from perfect, but absent these things companies have a habit of making up BS metrics to make the company look healthy (remember “Community Adjusted EBITDA”) when the standard metrics would call the company’s financial health into question. These metrics companies like to put out there, not surprisingly, tend to be something along the lines of “look at all the profit we’re making if you for a moment ignore all the reasons why our business model is not profitable.”