It's pretty clearly "Total customer control" not management. Apple has pulled off a really nifty trick of convincing (cough abusively forcing... cough) compani

It's pretty clearly "Total customer control" not management. Apple has pulled off a really nifty trick of convincing (cough abusively forcing... cough) companies to concede full control of the customer/business relationship to Apple. From my point of view, you're not really selling anything on the Apple App store - you're giving Apple the right to resell your digital products. In exchange they keep all analytics data. They keep full control of customer contact and communication. They dictate the terms of the sale, including place and payment method. They control everything. Your customer is Apple, and they are just as abusive to their "vendors" (app developers) as Walmart is. Calling it a "Marketplace" is a sham - The core definition of a "Marketplace" is --- arena of competitive or commercial dealings --- And the Apple store is no more a "marketplace" than Walmart.