Losing money isn't always due to a company charging less for a product than the direct cost to make it. In the case of startups like this, the loss is often du

Losing money isn't always due to a company charging less for a product than the direct cost to make it. In the case of startups like this, the loss is often due to the large costs of things like expanding number of stores, expanding manufacturing capacity (it's not always as simple as sending orders to China to make), expanding their logistics system to handle shipping more and more shoes, etc.