Yes, I meant large format relative to phones and layusers and as a marketing gimmick, like Nikon's 'DX' line which sounds premiumly large but is actually APS-C.

Yes, I meant large format relative to phones and layusers and as a marketing gimmick, like Nikon's 'DX' line which sounds premiumly large but is actually APS-C. The filmic 'large format' needed 'medium format' to become 'large.'