I think it's certainly heavily weighted to the big publishers but 99%? I'm not so sure. But you know what's expensive? Private lawsuits, government lawsuits, a

I think it's certainly heavily weighted to the big publishers but 99%? I'm not so sure. But you know what's expensive? Private lawsuits, government lawsuits, a court or legislature deciding the outcome, compliance with legislation, compliance with consent decrees, compliance with judgements, etc. The biggest issue is that third parties will end up deciding the outcome. You're almost always better off heading off government action by instituting the least bad solution for you. What if the outcome of governent action is completely independent third party app stores? Apple and Google certainly don't want that. I would argue that neither do end users actually. A vocal minority thinks they do but they're wrong. That could happen if the wheels of the US or EU regulators start turning against you.