It also encourages piling-on. And, for unknown reasons, companies and organizations feel beholden to the Twitter mood. We see this with technical support issu

It also encourages piling-on. And, for unknown reasons, companies and organizations feel beholden to the Twitter mood. We see this with technical support issues as well as tangential social issues: someone from the company was seen acting rude towards someone -Outrage! (As if the accuser never, ever engaged in such uncivil behavior, ever! And especially never become part of a Twitter mob to seek something as crass as revenge)