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Correct, fraud isn’t the correct term here. The op grabbed the first word that probably presented itself, and others nearly ad nauseam (lowercase) have discusse
by travisgriggs 5y ago
Correct, fraud isn’t the correct term here. The op grabbed the first word that probably presented itself, and others nearly ad nauseam (lowercase) have discussed its merits as the term.
What’s needed is a better term.
I propose either AdTurfing (hat tip AstroTurfing) or AdLighting (hat tip GasLighting). My personal preference is the second.
- treis 5y agoIsn't it just vandalism?
- ClumsyPilot 5y agoVandalism is, again a crime against property that is legitimately placed on the street or somewhere. Ad biz is a business model, not property, and a predatory one as that. You are not obligated to enable someone else's business for free. They are claiming their clicks and impressions mean something - its their problem to ensure they are accurate. Imagine someone is doing a survey of sex habbits, and selling the results. Is it a fraud to lie? Ofcourse not, why should you be responsible for their profits. The fact that people think they are legally obligated to enable this is really fucked up.