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That's not how it works. You are supposed to cycle creative to prevent people from going 'ad blind.' People tune out creative they have seen too many times. Any
by mountainb 5y ago
That's not how it works. You are supposed to cycle creative to prevent people from going 'ad blind.' People tune out creative they have seen too many times. Any book on advertising, any of the best practices documentation provided by Google, FB, or other ad sellers, all of them will support the practice of cycling creative, even if the variations are minor. Think of Budweiser cycling the 'Wazzap' joke in the 90s/2000s through variations on the commercial.
- nobody9999 5y agoYours is a good point. It's orthogonal to mine, however. I noted the importance of brand awareness, not specific ad awareness. There's miles of difference between those and nothing I said isn't consistent with "cycling creative."