Salary isn't everything. They could for instance forgive some fraction of student loans, or give scholarships etc). And give people more recognition, not treat

Salary isn't everything. They could for instance forgive some fraction of student loans, or give scholarships etc). And give people more recognition, not treat them as code monkeys. It's hard to imagine they change enough of the surrounding culture to give these folks enough clout to make hard but necessary changes. Would love to see Matt Cutts weigh in ;)