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That's not what a dark pattern is. They want you to watch their tutorial thing and they're going to keep bothering you until you at least open it. A dark patter
by chadlavi 5y ago
That's not what a dark pattern is. They want you to watch their tutorial thing and they're going to keep bothering you until you at least open it. A dark pattern would be putting an ambiguous label on an opt-out checkbox for phone-home analytics or something.
- derefr 5y agoThe pattern here is the marketing / OOBE team of these companies assuming that every new installation maps to a user new to the software, such that "learning to use the software" is an important task to shove in the face of anyone who has a new computer, regardless of how experienced a user they might be. It'd be easy enough to e.g. disable the "see what's new in [OS version]" pop-up if the user is importing their data from another computer that was already of that same OS version. But code like that doesn't get written, because it'd actively work against the KPIs that these teams are being judged by. They're trying to game those metrics by getting (forcing) as many people to click the box as possible, even when they know that the content does nothing for those users. That's pretty "dark" — though it's not a dark UX pattern. More of a dark business-management pattern.