It seems to me that if you're producing a new product in as crowded a field as text editors, it's not very persuasive to, as these guys do, list a bunch of feat

It seems to me that if you're producing a new product in as crowded a field as text editors, it's not very persuasive to, as these guys do, list a bunch of features, particularly if these are features that are common to most other text editors. The website needs a hook: what does this text editor do, that my current text editor doesn't? What's the high concept, the couple of sentence explanation of what makes this text editor special?