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The business of photography is more marketing than craft these days. Even professional photography is a commodity. There are some people that stretch the art o
by ngokevin 5y ago
The business of photography is more marketing than craft these days. Even professional photography is a commodity.
There are some people that stretch the art of photography, but they are more digital artists than photographers. They take a lot of the creativity into the post-processing and Photoshop stage. Most professional photography these days is just right-place-right-time and tweaking in Lightroom.
- falcrist 5y agoIt's worth noting that even quite famous photographers from before the digital era would spend a LOT of time doing post-processing in the darkroom. I'm thinking specifically of Ansel Adams, who famously said “You don't take a photograph, you make it.” Of course darkroom tools had to be supplemented with special techniques and filters applied at the time of exposure. Digital photography is orders of magnitude easier.
- ngokevin 5y agoGreat quote. I meant to imply that post-processing is a plus. A good percentage of people still think post-processing is cheating (i.e., #nofilter) but it's where the creativity actually comes into play. The hard thing about digital photography is that it's easier, but that means you have to be that much better to stand out, because it's easier for everyone.