3 ms·
>No one thinks that showing the same ad to the same person 100 times is effective. That depends on what you consider "effective" advertising. Keeping a brand
by nobody9999 5y ago
>No one thinks that showing the same ad to the same person 100 times is effective.
That depends on what you consider "effective" advertising. Keeping a brand in your (and others') face is a key goal of advertising.
In fact, two (of many) of those goals for advertisers are "top-of-mind awareness"[0]:
In marketing, "top-of-mind awareness" refers to a
brand or specific product being first in
customers' minds when thinking of a particular
industry or category.
and "unaided awareness"[1]:
Brand recall is also known as unaided recall or
spontaneous recall and refers to the ability of
the consumer to correctly generate a brand from
memory when prompted by a product category.
[0] https://en.wikipedia.org/wiki/Top-of-mind_awareness https://en.wikipedia.org/wiki/Top-of-mind_awareness
[1] https://en.wikipedia.org/wiki/Brand_awareness https://en.wikipedia.org/wiki/Brand_awareness
- mountainb 5y agoThat's not how it works. You are supposed to cycle creative to prevent people from going 'ad blind.' People tune out creative they have seen too many times. Any book on advertising, any of the best practices documentation provided by Google, FB, or other ad sellers, all of them will support the practice of cycling creative, even if the variations are minor. Think of Budweiser cycling the 'Wazzap' joke in the 90s/2000s through variations on the commercial.
- nobody9999 5y agoYours is a good point. It's orthogonal to mine, however. I noted the importance of brand awareness, not specific ad awareness. There's miles of difference between those and nothing I said isn't consistent with "cycling creative."