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This article is wrong to assume targeted advertising requires complex machine learning algorithms. Here are some personal examples where my ads have been poorly
by MarkMc 5y ago
This article is wrong to assume targeted advertising requires complex machine learning algorithms. Here are some personal examples where my ads have been poorly targeted:
- I'm actively looking to buy a house for more than a million dollars, and I'm signed into my real estate app using my Google email address. Meanwhile YouTube is showing me ads for Candy Crush Saga.
- A week ago I almost bought an iMac on Apple's website but bailed at the credit card payment screen. I had logged into my Apple account with my Google email address, yet since then I've not seen one ad to suggest I should buy that iMac (although I do see Apple ads for iPhone on Twitter)
- Twitter kept showing me Disney Plus ads even after I signed up
- In 2019 on holiday in Bali I saw YouTube ads in Indonesian, despite being logged in and being unable to speak that language