"We are working on an amazing new classical music experience from Apple for early next year, but unfortunately, the Primephonic service will be taken offline st

"We are working on an amazing new classical music experience from Apple for early next year, but unfortunately, the Primephonic service will be taken offline starting September 7. You may continue to use it at no charge until then." Wow, that must be pretty annoying for subscribers! The service will go away starting September, with no timeline on replacement except a nebulous "early next year" (probably June?). Why not just keep the old thing up until the new thing is ready? Acquihires are gonna acquihire, but for an audience Apple is hoping to court to their own streaming service, this feels like a pretty big own goal.