It's easier to set up remarketing than it is to manage the remarketing ads to put people who have purchased on a blacklist or to put a frequency cap on the ads.

It's easier to set up remarketing than it is to manage the remarketing ads to put people who have purchased on a blacklist or to put a frequency cap on the ads. Lots of times companies just turn it on without configuring anything, making more money for the platform and wasting spending on showing the same ad to the same user 800 times.