No really, open Photo Booth and take a brighter picture, right now. Studies have shown that the first impression you get of a piece colors your perception even

No really, open Photo Booth and take a brighter picture, right now. Studies have shown that the first impression you get of a piece colors your perception even after you read the whole thing. Pictures have a stronger immediate emotional reaction than words do, and while the bolded "we will be implementing a $50,000 Airbnb Guarantee" definitely gives an immediate "wow, nice" feeling, it'd be even better if it wasn't dampened by the initial "uh, who's the Bond villain?"