Actually one of the issues is also standardization. Finding someone that is average on just four or five dimensions is extremely rare. Bucketing people into a

Actually one of the issues is also standardization. Finding someone that is average on just four or five dimensions is extremely rare. Bucketing people into a handful of clusters and taking those averages is only a marginal improvement. Brands standardizing to those same clusters make it impossible for many people to find fitting clothes. It’s just like shoes. For a given length, at most about 30-40% of the foot widths can be accommodated without offering multiple widths. And most shoes only come in one width.