3% is a good conversion rate for a selling page. So 97%+ of people who looked at the buying page were interested but didn't buy. Getting those people to come ba

3% is a good conversion rate for a selling page. So 97%+ of people who looked at the buying page were interested but didn't buy. Getting those people to come back is a major target and most companies don't care about the 3% loss in re-targeting those who actually bought. So re-advertising to people who already bought is not evidence that they aren't "evil-overlord". Evil overlords only care about what benefits them.