A little bit of a shame that the insurance industry is going to bank on this. The article doesn't state specifically, but some kind of complex underwriting has

A little bit of a shame that the insurance industry is going to bank on this. The article doesn't state specifically, but some kind of complex underwriting has to be going on. Interesting, tangentially related: 'Insurance' is the most expensive keyword in Google AdWords advertising: http://www.theatlantic.com/technology/archive/2011/07/infographic-the-most-expensive-keywords-in-google-adwords/242450/ http://www.theatlantic.com/technology/archive/2011/07/infogr...