I think you've got a succinct explanation for what's been happening over the past few weeks. This illusion has been sustaining a brand loyalty for several year

I think you've got a succinct explanation for what's been happening over the past few weeks. This illusion has been sustaining a brand loyalty for several years while getting away with privacy contradicting moves, and always being defended by its loyalists. I say loyalists instead of customers to make a distinction. What's happening now is the moves are becoming increasingly egregious, and what we're seeing is a slight awakening to the reality of the situation, that the 'stance' had been nothing more than a grab for user control (in turn to sustain profits) At this point it's either abandon ship, or make petitions and opinion pieces such as TFA.