Apple is a company. A company is made up of a lot of people. Some of who (really do) value privacy more, and some less. In addition to that there is the corpora

Apple is a company. A company is made up of a lot of people. Some of who (really do) value privacy more, and some less. In addition to that there is the corporate positioning and messaging where they may take a certain position because it's currently favorable. Saying they 100% value privacy or 100% don't value it is too simplistic. Even ascribing a consisent set of beliefs is too simplistic.