This isn't arguing against the consideration of sunk costs as fallacious. It's just arguing that when considering reputational and psychological costs, a lot of

This isn't arguing against the consideration of sunk costs as fallacious. It's just arguing that when considering reputational and psychological costs, a lot of what looks like sunk cost fallacy really isn't. Needlessly provocative headline. It is still fallacious to explicitly consider unrecoverable past costs in future decisions. It may be reasonable nonetheless to attempt to quantify the cost of a hurt ego from admitting you were wrong and use that to make future decisions. Ideally, you'd learn to get over that, but if you can't, so be it. Maybe we need mandatory education programs to include some element where kids are forced to fail so they can learn to get over it. Play sports. Do something, anything, that humbles you.