Ofcourse they should be taken seriousiusly. What do you want the "millions" to do instead? Pretend everyone is rational? Once upon a time we tried classifying e

Ofcourse they should be taken seriousiusly. What do you want the "millions" to do instead? Pretend everyone is rational? Once upon a time we tried classifying every chimp according to the big 5 personality trait model. Now thanks to Fuckerberg & Co and their data, you can find almost 100 different traits in the chimp troupe. Who knows what the upper limit is? Its like the phase chemistry went through where suddenly new elements were being discovered every week. It all just shows us the world is much more complicated than we think.