There is a common sentiment in this thread that advertising is something we should accept willingly for the privilege of enjoying a free or discounted service.

There is a common sentiment in this thread that advertising is something we should accept willingly for the privilege of enjoying a free or discounted service. while that may reflect the current reality of the situation, indifference towards the current model doesnt promote innovation and change. Am i doomed to see banner ads and interstitials for the rest of my life? I rather like the idea of being ad-averse if it means there is an increased incentive to find an alternative way to monetize on the web