It's all about how you value your time. That 50% markup is $7+ dollars. If you really don't feel like driving you might price your time close to however much yo

It's all about how you value your time. That 50% markup is $7+ dollars. If you really don't feel like driving you might price your time close to however much you price your time at work. If you're making minimum wage, your time is worth a few cents a minute, driving may be a good deal! If you're more highly paid and making ~$2/min post-tax 15 or more minutes may be "overpaying" in time, so paying for delivery makes perfect sense.