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The switch to sugar alternatives is already happening. https://www.marketingweek.com/diet-coke-sales-overtake- https://www.marketingweek.com/diet-coke-sales-ov
by sandworm101 5y ago
The switch to sugar alternatives is already happening.
https://www.marketingweek.com/diet-coke-sales-overtake- https://www.marketingweek.com/diet-coke-sales-overtake-
classic-coca-cola/
"Compare this to the week before, when Diet Coke sales were at £10.4m and classic Coca-Cola £10.65m. The data shows Coca-Cola value sales were higher than Diet Coke every week for the past year until the brand overhaul and subsequent introduction of the sugar tax. Since then they have diverged with Diet Coke sales increasing at a faster rate than classic Coke." [2018]
- cbhl 5y agoBeverages are interesting because there are now financial incentives to switch off of sweetened beverages: sweetened beverages are taxed higher in some municipalities (e.g. SF) and even banned in some school districts (e.g. PepsiCo has been selling Dasani and Bubly in some in-school vending machines instead).
- bcassedy 5y agoThose penalties must be really harsh if Pepsi is electing to sell Dasani, a Coca-Cola product.