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If you leave your house, you're exposed to advertising. How do you even know about Whole Foods? Amazon's entire site can be broadly categorized as advertising,
by mrkurt 15y ago
If you leave your house, you're exposed to advertising. How do you even know about Whole Foods?
Amazon's entire site can be broadly categorized as advertising, some bits of it more easily than others. Companies pay for placement at retailers like Whole Foods and labels are generally exercises in advertising. Sometimes they're hilariously named, like the "No Ads" sunscreen I remember seeing a long time ago.
- justincormack 15y agoRedefining everything as advertising does not work. I heard of Whole Foods through word of mouth which is not advertising in general. Sure placement can be.
- mrkurt 15y agoI could very well be wrong, but I doubt you heard enough through word of mouth to get you in to the store. You need quite a bit of information at a pretty specific time to go to a grocery store you haven't been to before, everything from location to a serendipitous follow up thought for "I need groceries today". Assuming you did end up there without seeing/hearing any advertising, you went in and bought products with "advertising" stamped on the front of them, right? Even store brand products have labels that feature a message the store would like you to consider. Otherwise we'd just buy things in brown cardboard boxes and stamped burlap sacks like the good ol' days.
- justincormack 15y agoAs far as I know I have never seen a Whole Foods advert. Not sure they advertise here (uk). I spend a fair amount of time finding new grocery shops in the area. Considering all labelling to be advertising is, as above, overextension of a reasonable definition. Although I do buy stuff out of cardboard boxes and sacks too.