Exactly. Regulation is the primary method necessary to ensure that the market doesn't do an unethical but profitable thing. The other approach, which is employ

Exactly. Regulation is the primary method necessary to ensure that the market doesn't do an unethical but profitable thing. The other approach, which is employed by other specialties, is to have a professional trade accreditation group create certain standards that must be upheld by all people in that group. Doctors and lawyers are examples of how this works, and in what ways it fails too.