I wonder if there's scope for dealing with this sort of situation in trademark law. That is, maybe we could make the law say "if you want to be able to use the

I wonder if there's scope for dealing with this sort of situation in trademark law. That is, maybe we could make the law say "if you want to be able to use the courts to limit the use of your brand name, you have to follow certain rules about when you can use the same model name for different products".