I work at Google. I can't say I ever worry about advertising. I worry about creating a kick-ass product that people want to use. The number one 'core value' at

I work at Google. I can't say I ever worry about advertising. I worry about creating a kick-ass product that people want to use. The number one 'core value' at Google is "Focus on the user and all else will follow". From what I've seen that holds pretty true across the company. If it isn't a product that people love to use there won't be anybody to show ads to. If it's a product people do love to use, the people who work directly on the ads system will figure out how to serve up effective ads. From my perspective, it's not functionally different from when I worked at companies with a more traditional sales model. In either case my job is to create a product that is compelling to users. Whether the users pay with cash or 'pay' by clicking on ads my job and my focus are the same. My job is to make users happy. Period.