3 ms·

You buy advertised products, and you likely "remember" advertised products that you've seen alongside content, on TV, etc. Advertising doesn't require conscious

by mrkurt 15y ago

You buy advertised products, and you likely "remember" advertised products that you've seen alongside content, on TV, etc. Advertising doesn't require conscious recognition to be effective, and it's very, very difficult to avoid exposure to things that might qualify as advertisement. There's actually a great deal of advertising related research out there, which might make sense when you consider just how much money is floating around. Here are a few random articles from my notes, they're interesting reads (one of them might even explain why you even consider using the phrase "german engineering"): http://businesspsych.org/articles/225.html http://businesspsych.org/articles/225.html http://www.acrwebsite.org/volumes/display.asp?id=8342 http://www.acrwebsite.org/volumes/display.asp?id=8342 http://tippie.uiowa.edu/marketing/research_papers/packaging.pdf http://tippie.uiowa.edu/marketing/research_papers/packaging....

jrockway 15y ago
I'm not sure you can make this assertion. If you still shop in stores, then yes, you probably buy advertised products. But if you just buy everything off Amazon or niche stores like Whole Foods, it's very easy to buy without having been exposed to advertising. Also, I don't watch TV commercials and I use AdBlock, so even if I'm buying advertised products, it's not because of subconscious conditioning. It's random chance.
- mrkurt 15y ago
  If you leave your house, you're exposed to advertising. How do you even know about Whole Foods? Amazon's entire site can be broadly categorized as advertising, some bits of it more easily than others. Companies pay for placement at retailers like Whole Foods and labels are generally exercises in advertising. Sometimes they're hilariously named, like the "No Ads" sunscreen I remember seeing a long time ago.
  - justincormack 15y ago
    Redefining everything as advertising does not work. I heard of Whole Foods through word of mouth which is not advertising in general. Sure placement can be.
    - mrkurt 15y ago
      I could very well be wrong, but I doubt you heard enough through word of mouth to get you in to the store. You need quite a bit of information at a pretty specific time to go to a grocery store you haven't been to before, everything from location to a serendipitous follow up thought for "I need groceries today". Assuming you did end up there without seeing/hearing any advertising, you went in and bought products with "advertising" stamped on the front of them, right? Even store brand products have labels that feature a message the store would like you to consider. Otherwise we'd just buy things in brown cardboard boxes and stamped burlap sacks like the good ol' days.
      - justincormack 15y ago
        As far as I know I have never seen a Whole Foods advert. Not sure they advertise here (uk). I spend a fair amount of time finding new grocery shops in the area. Considering all labelling to be advertising is, as above, overextension of a reasonable definition. Although I do buy stuff out of cardboard boxes and sacks too.
justincormack 15y ago
No I dont buy advertised products. Except razorblades. I really do not buy mass market consumer products in general. Oh I bought an iphone, not because of the adverts though. I have read a lot on advertising, it is very interesting. I simply do not buy the types of product that are advertised, and I am geeky about the stuff I do buy. If advertising was aimed at me it might work, but it is not, that was the point I was making, and why I think many geeky people are averse to advertising. My views on German engineering are from time spent in Germany, and reading.

by mrkurt 15y ago

jrockway 15y ago

I'm not sure you can make this assertion. If you still shop in stores, then yes, you probably buy advertised products. But if you just buy everything off Amazon or niche stores like Whole Foods, it's very easy to buy without having been exposed to advertising. Also, I don't watch TV commercials and I use AdBlock, so even if I'm buying advertised products, it's not because of subconscious conditioning. It's random chance.

mrkurt 15y ago
If you leave your house, you're exposed to advertising. How do you even know about Whole Foods? Amazon's entire site can be broadly categorized as advertising, some bits of it more easily than others. Companies pay for placement at retailers like Whole Foods and labels are generally exercises in advertising. Sometimes they're hilariously named, like the "No Ads" sunscreen I remember seeing a long time ago.
- justincormack 15y ago
  Redefining everything as advertising does not work. I heard of Whole Foods through word of mouth which is not advertising in general. Sure placement can be.
  - mrkurt 15y ago
    I could very well be wrong, but I doubt you heard enough through word of mouth to get you in to the store. You need quite a bit of information at a pretty specific time to go to a grocery store you haven't been to before, everything from location to a serendipitous follow up thought for "I need groceries today". Assuming you did end up there without seeing/hearing any advertising, you went in and bought products with "advertising" stamped on the front of them, right? Even store brand products have labels that feature a message the store would like you to consider. Otherwise we'd just buy things in brown cardboard boxes and stamped burlap sacks like the good ol' days.
    - justincormack 15y ago
      As far as I know I have never seen a Whole Foods advert. Not sure they advertise here (uk). I spend a fair amount of time finding new grocery shops in the area. Considering all labelling to be advertising is, as above, overextension of a reasonable definition. Although I do buy stuff out of cardboard boxes and sacks too.

justincormack 15y ago

No I dont buy advertised products. Except razorblades. I really do not buy mass market consumer products in general. Oh I bought an iphone, not because of the adverts though. I have read a lot on advertising, it is very interesting. I simply do not buy the types of product that are advertised, and I am geeky about the stuff I do buy. If advertising was aimed at me it might work, but it is not, that was the point I was making, and why I think many geeky people are averse to advertising. My views on German engineering are from time spent in Germany, and reading.