Yeah, after looking at some data, my characterization of the tobacco companies getting crushed is probably not accurate. I knew that tobacco use has been in sta

Yeah, after looking at some data, my characterization of the tobacco companies getting crushed is probably not accurate. I knew that tobacco use has been in stark decline, but the data show that it has been a steady decline over many decades (down ~60% over ~60 years), and not a stark, immediately like I had (mis)remembered. The specific impact of the big tobacco trials on the tobacco industry at large is still a mystery to me, though. I'd still like to see some data for the entire domestic tobacco industry's revenues (I searched, but I did not find anything) going back to the ~50s, so that we could see the impact of the very public lawsuits, the big settlement, and the implementation of warning labels. The Phillip Morris stock ticker you linked isn't very helpful in determining that impact, as it only goes back to 2008.