I have recently moved from the United States to Sweden and was surprised that basically every store has great service. It was quite refreshing to go to a tech/P

I have recently moved from the United States to Sweden and was surprised that basically every store has great service. It was quite refreshing to go to a tech/PC hardware store and have the person behind the counter not only know what I was talking about, but actually be experts in the products they sold. So many times in the past I would go to BestBuy just to see if they had what I needed (I assumed the experience would be negative). When I got there, I'd have trouble finding what I needed, assumed correctly that the employee would have no idea what I was talking about, then I would find that they didn't have it or it was priced higher than the convenience was worth of having it right now. To be clear, I don't blame the kid trying to help because they almost always genuinely wanted to help, but it was BestBuy. Something they are doing doesn't bring me back. I have no idea how well these stores in Sweden are doing, but it reminds me of the old experiences at a Sears where when you wanted a power tool, the rep behind the counter could give informed recommendations based on what it was you were trying to do. I suspect it has a lot to do with Sweden paying these folks a living wage. I scoff at the idea of going back to working retail in the US, but here it seems like there is actual expertise and more career options for it. So much to say, I'm surprised how much the service aspect of the experience in stores matters and actually see myself leveraging in store service more in the future since Amazon isn't as convenient as it is in the US. Actually, I'd argue this may be preferable since it seems common that the employees can actually help me choose instead of wading through hundreds of fake online reviews.