A lot of John Lewis stuff is now outsourced, drop-shipped and imported from the far east. I think this is a consequence of trying trying to compete on price wh

A lot of John Lewis stuff is now outsourced, drop-shipped and imported from the far east. I think this is a consequence of trying trying to compete on price whilst overlooking the fact that there are a critical mass of people who are not that price sensitive. Marks and Spencer (another UK based store) made the same mistake many years ago and have been struggling for over 20 years as a consequence. I have lost count of how many big money CEOs have come and gone in the meantime - all making the same mistake of rationalising the cost base at the expense of quality and service.