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Dunnhumby launches a competition to predict grocery store purchases
- jmjerlecki 15y agoThis is being done for one reason only: advertising
- moserware 15y agoI disagree. A better model helps them better understand customer behavior. Disclaimer: I work at Kaggle and have been involved with setting up the competition.
- jmjerlecki 15y agoto sell more products. This could be added at the end of your sentence. You are right it may not be strictly advertising, however, if the goal is to find better ways to understand customer behavior it is so you can reach them...to better advertise to them.