> Hardly ever? :-) Maybe it is more about advertising then I realize. That's a broad interpretation of "hardly"... Clearly some people in some non-advertising

> Hardly ever? :-) Maybe it is more about advertising then I realize. That's a broad interpretation of "hardly"... Clearly some people in some non-advertising projects are at some point going to care about some ad metric in some way, so "never" would be inaccurate. That still doesn't mean that there's any significant amount of effort spent on non-ads people on ads performance.