4 ms·
In order to vary the discount without making customers angry you have to change the product , not only the price. For many products , that's pretty difficult to
by ippisl 15y ago
In order to vary the discount without making customers angry you have to change the product , not only the price. For many products , that's pretty difficult to do.
- T_S_ 15y agoMaybe, but then again, loyalty cards with tiered rewards do that. Making customers do work to signal their price point does it (e.g. coupon clipping). Bundling can do it too. Essentially, sellers have to add complexity to keep the discrimination going. Meanwhile consumers have little supercomputers to help undo the complexity. Hence the arms race analogy.