Well rather than removing SMR from the Red line, they introduced the Red Plus line which they pinkie promise won't have SMR. WD built brand loyalty and trust a

Well rather than removing SMR from the Red line, they introduced the Red Plus line which they pinkie promise won't have SMR. WD built brand loyalty and trust around the easy branding the created with the Blue, Green, Black, Purple, and Red lines. People knew what they were getting when they bought a particular color. Now WD is leveraging that trust to trick people into purchasing a lesser product. When they were called on it their response was "Oh well here's what you really wanted but now it's a different product line". This benefits them because customers oblivious to the controversy will still buy the inferior product thinking it's something else and not knowing better.