I spent a bit more than $100 on in-app purchases this week, simply because the apps I wanted to use were pretty limited out of the box. They are “free” unless y

I spent a bit more than $100 on in-app purchases this week, simply because the apps I wanted to use were pretty limited out of the box. They are “free” unless you want the full experience. I don’t like that it is SaaS’d and gamified. Heck, I almost uninstalled Tetris when I found out they wanted a subscription to permanently remove ads, which I’ll never do for such a simple game. But my point is that it’s normal these days to spend $15-$30 per app, which isn’t necessarily unreasonable, it’s just done after download. The industry has essentially shifted to an unlimited free trial model. Though, the devil is in the details and it’s more devious than that.