Sorry, sometimes my writing style just comes out that way. To make my point differently and maybe to make it more tech specific: I would rather pay individual

Sorry, sometimes my writing style just comes out that way. To make my point differently and maybe to make it more tech specific: I would rather pay individual companies for software I want to run on my PC than to pay Microsoft a lump sum and have them give me a bunch of software they think I need (and then distribute the funds to the creators how they see fit). It could be argued that it would be easier for consumers to pay only Microsoft, saving them the headache of creating relationships with multiple vendors. Or it could be argued that the chaos of the market is worth the competition that ultimately benefits the consumer. I like the bottom up approach because it creates competition and choice.