How much money is "enough" is the problem. Companies seem to always choose "all the money" but I'm not sure that is always wise. What's wrong with doing work

How much money is "enough" is the problem. Companies seem to always choose "all the money" but I'm not sure that is always wise. What's wrong with doing work you are proud of and paying your employees a fair wage? It seems to always come back to the stock price and how it always has to go up for publicly traded companies.