6 ms·
I don't get enough volume for ad support to be meaningful, and i didnt want to ruin the experience with ads. Before subscriptions, for a long time it was a one
by par 5y ago
I don't get enough volume for ad support to be meaningful, and i didnt want to ruin the experience with ads. Before subscriptions, for a long time it was a one time purchase only. Then some VC's suggested i experiment with subscriptions, and I was very hesitant and semi grossed out. But I decided to give it a try, and I was seriously amazed that my conversion was barely impacted, and the same people buying one time purchases were also willing to purchase subscriptions. From there I did price experimentation, and was even more surprised to see the results there.
- chippy 5y agohow did you do the experimentations? some kind of AB testing?
- par 5y agoI'm embarrassed to say that I never used any formal a/b testing tools. I just fully converted to subscriptions, and ran it for a few weeks, and compared it to the previous few weeks (which were one time purchase.)
- inetknght 5y agoYou don't need A/B testing tools. Most people don't like being tested on. Trust your gut, listen to your users, and just beware of vocal minorities. It seems like you're doing well already.
- robocat 5y ago> embarrassed That’s a shame because it seems like you did the smart and effective solution without wasting your time. A/B testing isn’t needed if the signal is clear enough (¡parachute testing!), and it is hard to get enough samples for a weak signal. Good on you.
- asddubs 5y agoI'm surprised as well. I respect the hustle, but I honestly don't understand why anyone would debase themselves by paying $5 a month to make memes
- par 5y agoa lot of my users run fairly large instagram pages (50k+ followers), so for them it's quite worth it I think.
- bostik 5y agoOk, that's actually quite an interesting - and remarkably specific - customer segment. If your core customer base pulls in 4 or 5 figures a month from their own hustle, they might be willing to pay up to $15/month for features tailor-made for their needs.
- stronglikedan 5y agoI don't know either, but I imagine it's the same reason they debase themselves by valuing the fake internet points the memes earn them.
- 5y ago